Ledger-first P&L dashboard
Track Gross Earnings, manual Revenue, Net Profit, margin, ROI, Orders, COGS, and business expenses from source-backed Whatnot Ledger activity.
LEDGER-FIRST P&L ANALYTICS FOR WHATNOT
Turn your Whatnot Ledger into a real P&L dashboard.
Import one or many Whatnot Ledger CSVs and Streamlytics turns source-backed transaction amounts, remembered product COGS, and business expenses into clear P&L analytics, Gross Earnings, Net Profit, margins, product and show analytics, and reports.
Ledger transaction amounts onlyImport multiple Ledger weeksCOGS remembered across importsCloud-synced seller workspace
U.S.-based sellers only for nowStreamlytics is currently tuned for U.S. Whatnot Ledger CSVs, USD reporting, and U.S. seller workflows while the first public version rolls out.
TOOLS
Everything in the live dashboard, explained before you sign up.
Streamlytics uses your Whatnot Ledger as the financial source of truth, then connects product costs, inventory batches, business expenses, show performance, P&L reporting, and reconciliation in one workspace.
Multi-Ledger imports
Import several Ledger CSVs together or add more week by week. Reuploads replace safely and overlapping transaction IDs are de-duplicated.
Remembered product COGS
Set a product cost once and Streamlytics applies it to matching normalized listings across shows, future imports, and signed-in devices.
Inventory batches
Record a batch or load, amount paid, and units purchased to calculate an average unit cost and assign COGS by Ledger week.
Products + live shows
Group numbered listings into the same product and review units sold, Gross Earnings, COGS, Net Profit, margin, and show performance by date.
Expenses + adjustments
Add editable business expenses while shipping spend, tips, refunds, reimbursements, and other Ledger adjustments remain grouped separately.
Seller Tools
Use built-in break-even and safe auction start calculators to estimate Whatnot fees, COGS, packaging, giveaways, and profit before you go live.
P&L Reports
Build screenshot-ready P&L cards and detailed profit tables by day, week, month, year to date, or a custom date range.
Bookkeeping Reports
Generate clean, accountant-friendly summaries for bookkeeping, tax prep, and monthly closeouts.
Cloud sync + reconciliation
Keep Ledgers, remembered COGS, revenue entries, expenses, settings, and dashboard data synchronized across devices with reconciliation checks.
DEMO
Preview the dashboard before creating an account.
This preview mirrors the current Ledger-first dashboard: Gross Earnings, manual Revenue, Net Profit, ROI, product performance, COGS coverage, P&L Reports, Bookkeeping Reports, Seller Tools, and reconciliation in one secure cloud-synced workspace.
STREAMLYTICS DEMO
Your performance ↑
| Dashboard area | What it shows | Why it matters |
|---|---|---|
| P&L Reports | Gross Earnings, COGS, expenses, spend, ROI, and Net Profit | Know what you actually kept from each period |
| Bookkeeping Reports | Clean accountant-ready summaries | Use exports for tax prep and monthly closeouts |
| Inventory + COGS | Remembered costs across matching listings | Stop re-entering COGS every import |
| Seller Tools | Fee, break-even, margin, and ROI calculators | Plan shows before you go live |
PRICING
One full dashboard. Three simple ways to pay.
Every plan includes the same Streamlytics features and starts with a free 2-week trial for first-time users. Choose monthly flexibility or lock in a lower cost with a longer plan.
14 days freeNo feature limits during trial
MONTHLY
$19/mo
Best if you want to try Streamlytics month to month after your trial.
Best launch value
6 MONTHS
$89/6 mo
Save compared with monthly while keeping your P&L workflow covered through multiple selling seasons.
YEARLY
$119/year
The lowest monthly equivalent for sellers who want Streamlytics as their year-round bookkeeping hub.
All plans include:Ledger importsRevenue, Gross Earnings, Net Profit, ROI, and marginInventory + COGSP&L and Bookkeeping ReportsSeller ToolsSecure cloud-synced workspace
HOW IT WORKS
From Whatnot Ledger to a clean, repeatable P&L.
Import your Ledgers
Select one or many Ledger CSVs. Reuploads replace safely and overlapping transaction IDs are de-duplicated.
Set COGS once
Enter product COGS directly or calculate an average unit cost from an inventory batch. Matching listings remember that cost.
Add business expenses
Record supplies, software, shipping materials, and other indirect costs while Ledger adjustments remain clearly separated.
Export reports
Review P&L cards, product performance, ROI, and bookkeeping-ready reports for any supported date range.
BUILT FOR TRUST
Your Ledger stays the financial source of truth.
Gross Earnings use the Ledger transaction amount—not checkout totals, shipping, or tax paid at checkout.
COGS and manually entered business expenses are subtracted once; payouts are excluded and Ledger adjustments stay separate.
Multiple files, reuploads, and overlapping periods are protected by transaction-ID de-duplication and synced to your account.
PRIVACY & SECURITY
You stay in control of your Whatnot data.
Sellers upload financial reports, so Streamlytics is designed around manual, transparent data handling, account-owned workspaces, and server-side protections instead of asking for your Whatnot login.
No Whatnot account connection
We do not connect to your Whatnot account. You download your Ledger CSV from Whatnot and upload it manually.
Your own workspace
Your data is stored in your own Streamlytics workspace so your imports, COGS, expenses, settings, and reports stay tied to your account.
Authenticated access controls
Private dashboard data is tied to your signed-in account, and Streamlytics checks workspace ownership before saving synced financial records.
Secure financial-data handling
Private API responses are marked no-store, inputs are validated server-side, and imports are protected against duplicate Ledger rows.
Financial data deserves clarity
Streamlytics uses source-backed Ledger data and avoids inventing unavailable fee or revenue numbers. Always verify final tax numbers with your accountant.